The flexibility and versatility of Advisor make it the ideal tool for a large range of applications. With this tool you have the ability to create any number of surveys, from small, informal opinion polls to large, multi-page studies.

These are just a few of the ways Advisor has been used in the past:

Customer Satisfaction
To build a happy and loyal client base, it is necessary to address customer needs and concerns quickly and efficiently. Advisor Customer Satisfaction surveys allow you to reach your current customers and gain input on the strengths and weaknesses of your product, as well as the likelihood of future purchases.

Data can be tracked and stored to help identify trends or reoccurring issues that may need to be addressed by your customer service or sales forces. Successful customer service relies on proactive measures to ensure your customers are very happy and enthusiastic about their experience.

Specifically for customer satisfaction surveys, we can add alerts pending responses to your custom Advisor package so that the appropriate party is alerted to incoming data.

Market Research
Advisor seeks to inform and empower decision-makers, ensuring that their business decisions reflect the true opinions of the target market. Conducting online surveys is a cost effective and efficient way to reach your intended audience and to monitor changes or developments within the industry.

Just a few market research applications include:

• Test new or existing product concepts
• Collect strategic information
• Analyze advertising effectiveness
• Research consumer preferences or trends
• Examine how your company relates to its competitors
• Experiment with different types of packaging
• Assess how potential changes could affect the future of your business

You can gather information from a variety of sources including professionals in your field or customers that have recently purchased your products or services.

In addition, Advisor Research Services offers an extensive menu of research activities, such as focus groups or one-on-one interviews, which can be used to support online surveys and provide in-depth market information.

Human Resources
Your employees are one of your most valuable assets and their input can help define and identify the future of your company. Advisor is a quick and easy way to create internal surveys to reach your employees and support your human resources activities.

Internal surveys are extremely valuable information tools to provide insight into job satisfaction and the workplace, but they also help create job loyalty. If you appreciate the opinions and concerns of your employees, they will be more inclined to be an active and dynamic part of your company.

With Advisor you can conduct satisfaction surveys, obtain input regarding current projects, conduct evaluations and assess training needs.

Education
Advisor has been used by educational institutions for a variety of different purposes. Getting feedback from current and potential students, alumni, donors and other important segments of your community will help determine what steps to take in the future.

In addition, Advisor can also be used to help conduct outside research, supporting and supplementing academic activities. Because the program is so easy to use, it does not require a lot of training or complicated software. Please contact us for more information about special pricing and features for students and instructors.